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Privacy Policy

1. Introduction

We are Amplytic Ltd ("Amplytic," "we," or "us"). We operate amplytic.co, where we provide an AI-curated newsletter. This Privacy Policy explains how we handle personal data under the EU General Data Protection Regulation (GDPR).

2. Who We Are

  • Name: Amplytic Ltd
  • Address: 2nd Floor College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE
  • Contact: info@amplytic.co
  • Role: Data Controller

3. Data We Collect

  • Personal Data: Name, email address, company name, and preferred newsletter region
  • Collection Method: You provide this data directly when signing up. We do not collect data from third parties or via cookies.

4. How We Use Your Data

We use your data to send you our newsletter. We rely on your consent, which you give by signing up. You can withdraw your consent at any time by unsubscribing or contacting us.

5. Our Lawful Basis

  • Consent (Article 6(1)(a) GDPR): You choose to share your data for our newsletter.

6. Data Sharing

We share your data only with service providers that help us run our newsletter (Mailchimp). They may process data outside the UK, but they follow GDPR-approved safeguards. We do not share your data with any other parties.

7. International Data Transfers

Your data may be stored or processed outside the UK/EEA through our newsletter providers. We use appropriate safeguards, such as standard contractual clauses, to protect your data during transfers.

8. Retention Period

We keep your data as long as you subscribe. If you unsubscribe or ask us to delete your data, we remove it unless a legal requirement obliges us to keep it longer.

9. Security Measures

We take reasonable steps (such as encryption and secure servers) to protect your data. No system is 100% secure, but we do our best to reduce risk.

10. Your Rights Under GDPR

You have the right to:

  • Access your data (Article 15).
  • Rectify inaccurate data (Article 16).
  • Erase data ("right to be forgotten," Article 17).
  • Restrict or object to certain processing (Articles 18 and 21).
  • Data portability (Article 20).
  • Withdraw consent at any time (Article 7(3)).

Contact us at info@amplytic.co to exercise these rights. You also have the right to complain to a data protection authority, such as the UK's Information Commissioner's Office (ICO).

11. Children

Our newsletter is not aimed at children under 13. We do not knowingly collect data from them.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If changes affect you in a significant way, we will let you know by email or through our website.

13. Contact Us

For questions or requests about your data, email us at info@amplytic.co.

Last updated: 21st February 2025